The Sightseeing Pass
Brand Identity / E-Commerce / Digital Solutions

With the success of New York Pass and looking for a new challenge Mission accepted an invitation to rebrand and bring strength to an existing competitor in the attraction visitor pass market, The Sightseeing Pass.

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The Client

The Sightseeing Pass was conceived by a group of NYC tourism experts in an effort to create the most comprehensive sightseeing passes in New York City and across the US. Today, they operate in 14 cities across the US and have expanded overseas to Spain and the UK.

By partnering with attractions and tour operators they provide huge savings to customers and bring traffic and exposure to their partners.


Brand Identity / E-commerce / Online marketing / Literature / Multi-language Site / iOS and Android Apps / CMS / Analysis & Reporting Tools / Social Media

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The Objective

To create a new brand for a relative newcomer in a competitive market. We were tasked simultaneously with increasing online sales and at effective CPA and CPCs rates.

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The Solution

We created new bright and fresh branding scheme that is easy to apply across all digital platforms and literature.

We then built an entirely new, bespoke online web platform and API with an intricate content management system that caters for multiple cities and multiple languages, offer and affiliate management tools. We also created both iOS and Android mobile apps which provided the customer with the ability to purchase and use the Pass immediately whilst in-market.

We also designed and produced all promotional and display graphics, all advertising placements including videos, sales and user guide literature including a five language, 264 page New York guidebook.

The result was a resounding success. By utilising our PPC skills and highly reactive in-house design and development team we turned Sightseeing Pass into a major player in the market within 2 years.