With the success of New York Pass and looking for a new challenge
Mission accepted an invitation to rebrand and bring strength to an
existing competitor in the attraction visitor pass market, The
The Sightseeing Pass was conceived by a group of NYC tourism experts
in an effort to create the most comprehensive sightseeing passes in
New York City and across the US. Today, they operate in 14 cities
across the US and have expanded overseas to Spain and the UK.
By partnering with attractions and tour operators they provide huge
savings to customers and bring traffic and exposure to their partners.
Brand Identity / E-commerce / Online marketing / Literature /
Multi-language Site / iOS and Android Apps / CMS / Analysis &
Reporting Tools / Social Media
To create a new brand for a relative newcomer in a competitive market.
We were tasked simultaneously with increasing online sales and at
effective CPA and CPCs rates.
We created new bright and fresh branding scheme that is easy to apply
across all digital platforms and literature.
We then built an entirely new, bespoke online web platform and API
with an intricate content management system that caters for multiple
cities and multiple languages, offer and affiliate management tools.
We also created both iOS and Android mobile apps which provided the
customer with the ability to purchase and use the Pass immediately
We also designed and produced all promotional and display graphics,
all advertising placements including videos, sales and user guide
literature including a five language, 264 page New York guidebook.
The result was a resounding success. By utilising our PPC skills and
highly reactive in-house design and development team we turned
Sightseeing Pass into a major player in the market within 2 years.