Lambert Smith Hampton
Brand Identity

Nationwide agency Lambert Smith Hampton asked Mission to develop an advertising campaign for their yearly ski event and property forum. Following the completion of the initial project Mission designed a suite of corporate adverts and created a new look identity, it was the beginning of a complete transformation from top to bottom.

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The Client

Lambert Smith Hampton are a long established Commercial Real Estate Agency with over 40 branches throughout the UK providing insight and expertise in all aspects of the commercial property market. Rated as a top ten UK agency and employing over 300 people Lambert Smith Hampton is a major operator in UK real estate.

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Deliverables

Brand Identity / Literature / Advertising / Emailers / Animation / Illustrations / Exhibitions / Signage

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The Objective

To create a distinctive brand to reflect the personality that Lambert Smith Hampton really is — an innovative Agency that looks beyond the obvious and thinks creatively for its’ clients. Bring visual harmony to all regional offices with a unified marketing approach.

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The Solution

We kept the name but changed the rest, we transformed from existing blue to a bright red form. We developed an illustration style to work with the brand across all applications.

Mission designed all brand applications for site boards and hoardings for each UK office with unique illustrations for each office. We met with all divisional stakeholders and regional marketing teams to find brand solutions for all their advertising or literature requirements including: corporate brochures, national reports, property investment brochures, auction catalogues, animated sequences, adverts and signage.

We also produced comprehensive brand guidelines and a digital library we generated over 400 illustrations for reports and advertising and many animations.

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