Go Buses
Brand Identity / E-Commerce / Digital Solutions

In early 2015 US major bus operators Academy Bus acquired the Go Buses Boston / Manhattan operation. Mission were brought in to design, rebuild and market a website that reflected the quality and efficiency of the parent company and ultimately improve online sales.

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The Client

Go Buses is a safe, quick and affordable bus service for the North East US. They are dedicated to providing safe, reliable and first class inter-city bus service between Boston, New York City (Midtown Manhattan) and Washington, D.C with numerous stops in between.

Go Buses is owned and operated by Academy Bus, a recognised leader in the US ground transportation industry.

Known as the largest privately owned and operated Bus Company in the United States, Academy has been raising standards in the ground transportation industry since 1968. Academy have established a reputation for top quality customer service and well-maintained late model equipment.

Deliverables

E-commerce / Online marketing / iOS and Android Apps / Ticketing Systems / Dynamic Pricing / Loyalty Scheme / CMS / Analysis & Reporting Tools

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The Objective

To replace an existing Magento-based website with a fully bespoke system comprising of website, apps and admin tools to enable Go Buses to fully realise their plans. In addition we needed to create an API for 3rd party sellers to obtain live pricing and book tickets.

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The Solution

The new site and a strong paid search campaign produced instant results, sales increased by 45% in the first month, built with dynamic pricing and a comprehensive schedule management system.

In addition to the new website, apps and API we created a reward scheme programme consisting of loyalty points and rewards based on a combination of spend and travel frequency, resulting in much improved repeat custom.

On the back of this success Academy opened Manhattan routes to Providence, Washington D.C and Virginia.

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