Mission together with Leisure Pass North America created a major success
story — The New York Pass. Since 2001 this sightseeing product has brought
over two million people from all over the world to see New York
In 2000 Leisure Pass North America, a New York based company acquired the
rights to operate The New York Pass, a pre purchased smart card that gains
visitors entry to attractions providing the visitor with large savings.
Brand Identity / E-commerce / Online marketing / Literature / Multi-language
Site / iOS and Android Apps / CMS / Analysis & Reporting Tools
Mission developed and launched the original branding, literature and
e-commerce website in 2001 with all online marketing was undertaken by US
based practitioners. Sales were underperforming land had become static by
2007. Mission knowing there was a strong demand for the product
successfully pitched to take control of the online marketing and improve
Mission rebuilt the website and translated it into 6 languages, built iOS
and Android Apps with language options. We generated strong paid search
campaigns and joined affiliate sales programs.
We also designed and produced all promotional and display graphics, all
advertising placements including videos, sales and user guide literature
including language guidebooks.
Within a year Mission had increased sales by 300%. The following ten years
saw a rapid growth in sales and make The New York Pass the number one
product in a very competitive market.