Mission were introduced to business events organisers Angels Den with a view to
delivering the first ever crowdfunding and events platform.
Angels Den, an established enterprise that brings together investors and new
ventures seeking investment, decided to open up their operation to a wider
audience and provide a facility for a public audience. By combining their
existing speed pitching events offer with investor / entrepreneur
crowdfunding would give Angels Den the distinction of being a truly unique site
in an expanding market.
Brand Identity / E-commerce / Comprehensive Funding and Investment Management
System / Online marketing / Literature / Events Booking / CMS / Analysis &
Reporting Tools / Post Investment Portal
To create a new brand and online platform to compete in the crowdfunding market.
We were required to meet stringent FSA regulations and deliver a complex site for
multiple user types.
We created a distinctive and fresh branding scheme that was easy to apply across
all digital platforms and literature and display material. Simultaneously we
built an entirely new, bespoke online platform that managed investor accounts and
reporting and an intricate content management system that enabled entrepreneurs to
upload their investment pitches.
The success of the site enabled the stake holders to sell the site platform to
their organisations and institutions in the UK and worldwide.