Brand Identity

Start-up business SmartPlant asked Mission to work with them on bringing to market their new technology concept of digital plant recognition and care.

brand banner

The Client

SmartPlant is a London based tech company working with investor capital to explore and develop digital plant recognition, by combing their profound knowledge of the plant world and technology they have developed insight and expertise in all aspects plant recognition and plant care.


Brand Identity / Literature / Advertising / Microsite / Animation / Illustrations / Exhibitions / Packaging


The Objective

To enable the start up company to develop a brand and reach investors.


The Solution

We developed an initial brand that could be utilised in the early stages of the company as it moved forward, evolving the brand as the company evolved. Mission produced all the presentation and marketing material including individual pitch decks including animated sequences.

Along the journey as the brand grew Mission developed the brand to work across all applications including a website for the Chelsea Flower Show and eventually a comprehensive labelling system as the product reached nationwide coverage in the UK garden centre market.