Start-up business SmartPlant asked Mission to work with them on
bringing to market their new technology concept of digital plant
recognition and care.
SmartPlant is a London based tech company working with investor
capital to explore and develop digital plant recognition, by
combing their profound knowledge of the plant world and
technology they have developed insight and expertise in all
aspects plant recognition and plant care.
Brand Identity / Literature / Advertising / Microsite / Animation
/ Illustrations / Exhibitions / Packaging
To enable the start up company to develop a brand and reach
We developed an initial brand that could be utilised in the early
stages of the company as it moved forward, evolving the brand as
the company evolved. Mission produced all the presentation and
marketing material including individual pitch decks including
Along the journey as the brand grew Mission developed the brand to
work across all applications including a website for the Chelsea
Flower Show and eventually a comprehensive labelling system as the
product reached nationwide coverage in the UK garden centre market.