DRAX Executive
Brand Identity

Mission were approached to present an entire rebrand for DRAX Executive and Drax software solution drxDATA.

Mission created a combined suite of style guidelines to allow both brands to appear individual and yet complimentary. The two websites were designed and built to promote services and products on offer, with simple and obvious calls to action, all whilst enhancing the new brand identities and demonstrating Drax Executive’s growing strength within the market.

brand banner

The Client

Drax provides leadership expertise for private equity, portfolio companies and management teams. Developing smart insights and delivering impactful results for clients and consultants who are both curious and bold in thought and action.


Brand Identity / Literature / Documents & Reports / Websites / CMS


The Objective

To create a distinctive brand and online presence portraying Drax as the leading executive recruiter for private equity invested companies.


The Solution

Mission generated strong, market leading brands and websites for both Drax Executive and drxDATA, found solutions for advertising and literature requirements including corporate brochures and reports.