Academy Bus Charter
E-Commerce / Digital Solutions

Academy Bus, the largest privately owned motor coach company in the United States, asked Mission to look at the Charter and Bus Tour segment of their website with a view to attracting more charter enquiries and ultimately increase sales.

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The Client

Academy Bus has been moving groups up and down the east coast for more than 50 years. They've garnered an industry-wide reputation for top quality customer service and a diverse fleet of late model equipment.

Operating from Boston to Miami, providing transport for sightseeing tours to conventions, corporate transfers, sports teams, parades, major sporting events and private charters.


E-commerce / Online marketing / CMS / Analysis & Reporting Tools


The Objective

To split the Charter Bus part of the business away from the main Academy Express website, grow charter sales and enable and encourage direct online booking.


The Solution

Academy accepted our recommendations for a separate platform for the charter operations and a new innovative marketing campaign was the result of a comprehensive exploration of the online US charter market.