Academy Bus, the largest privately owned motor coach company in
the United States, asked Mission to look at the Charter and Bus
Tour segment of their website with a view to attracting more
charter enquiries and ultimately increase sales.
Academy Bus has been moving groups up and down the east coast for
more than 50 years. They've garnered an industry-wide reputation
for top quality customer service and a diverse fleet of late model
Operating from Boston to Miami, providing transport for sightseeing
tours to conventions, corporate transfers, sports teams, parades,
major sporting events and private charters.
E-commerce / Online marketing / CMS / Analysis & Reporting Tools
To split the Charter Bus part of the business away from the main
Academy Express website, grow charter sales and enable and
encourage direct online booking.
Academy accepted our recommendations for a separate platform for the
charter operations and a new innovative marketing campaign was the
result of a comprehensive exploration of the online US charter market.